Case Study

Sheila's Studio Hair

A Hair & Beauty Salon in Epsom, Surrey: 25 Years of Expertise, Brought Online

Web DesignDevelopmentSEO
sheilasstudiohair.co.uk
Sheila's Studio Hair Homepage: Custom Web Design by Techfy Solutions

The Challenge

Sheila's Studio Hair, an established hair and beauty salon with 25 years of experience in the heart of Epsom, needed a digital presence that reflected the elegance and confidence they bring to every client. With a stellar 4.8-star rating from nearly 600 reviews, the salon's reputation was already strong offline, but their previous web presence didn't do justice to their extensive service menu or make it easy for clients to book. They needed a solution that combined Bespoke Web Engineering with a seamless booking experience.

The goal was to design a warm, elegant, and fast-loading site that could showcase a wide range of services—from haircuts and colour to bridal styling, nails, and laser hair removal—while guiding visitors naturally toward booking an appointment. A key requirement was integrating directly with Treatwell, the platform the salon already used to manage reservations and reviews, so the new site could surface their trusted rating and let clients book without friction.

The Solution

We designed a light, editorial-style website built around soft neutrals and warm gold accents, paired with large-format photography that puts the salon's craftsmanship front and centre. Clear navigation across Services, Team, Gallery, and Contact keeps the experience simple for clients browsing on any device, while persistent "Book Now" calls-to-action turn interest into appointments.

We embedded a live Treatwell booking widget so visitors can check availability and reserve a slot without leaving the site, and surfaced the salon's 4.8-star, 594-review rating directly on the homepage to build instant trust. Our team structured the service menu into clear categories with transparent pricing, making it effortless for clients to find exactly what they're looking for, from a £12 gel removal to a full bridal package.

Beyond the visual layer, we built the site on a fast, modern stack with a strong Technical SEO foundation and structured data, helping Sheila's Studio Hair compete for local search visibility in Epsom and Surrey. Our Managed Infrastructure ensures the site stays fast, secure, and reliable as the salon's online booking volume grows.

What We Did

  • Bespoke UI/UX Design
  • Responsive Web Development
  • Service Menu Architecture
  • Treatwell Booking Integration
  • Technical SEO Foundation
  • Performance Optimization

Client Services

  • Haircuts & Styling
  • Colour & Balayage
  • Bridal & Event Styling
  • Nails
  • Beauty Treatments
  • Laser Hair Removal
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